Elevate AB
Shopify A/B testing and experimentation platform with storefront-first architecture and monorepo tooling.
Project Overview
A Shopify-native A/B testing and experimentation platform that helps e-commerce teams launch tests, measure conversion lift, and optimize storefront experiences at scale.
About The Project
Elevate AB is a Shopify-native experimentation platform that helps e-commerce teams launch A/B tests, measure conversion lift, and continuously optimize storefront experiences. I build and scale the platform across a Turborepo monorepo: the Next.js App Router app, the experimentation SDK, shared packages, and the analytics surface. The work spans frontend architecture, type-safe form handling with Zod and React Hook Form, Playwright end-to-end tests, CI/CD on GitHub Actions, and production deployments on Vercel. Every piece is built so Shopify growth teams can ship experiments fast without breaking the storefront.
Technology Stack
Scale Experimentation with Elevate AB
Run faster A/B tests and optimize key storefront journeys with a platform built for Shopify growth teams.
Visit Project